Mat Vlasic Bravado

Bravado ceo mat vlasic on creating kanye s tour merch mat vlasic is the visionary behind the concert merchandise of kanye west justin bieber the weeknd and more.

Mat vlasic bravado. Bravado ceo mat vlasic. Bravado ceo mat vlasic said rs no. Merch still matters even if everything else is on your phone. West played a huge role in that shift starting with the launch of his highly coveted yeezus merch in 2013.

Mat vlasic is succeeding bennett as bravado ceo. Don muret staff mat vlasic of bravado on what merch means and how the business might change mat vlasic has been in the music business for about 20 years starting as a booking agent before joining sony music entertainment in 2003. Mat vlasic was named ceo of bravado the merchandising division of universal music group in march 2016 after working his way up the corporate ladder at sony music entertainment where he went. Bravado creates pieces that matter outside of tours seasons and even the artists themselves from hypebeast magazine issue 24.

Pop up stores from artists including west bieber drake. I have decided it is the perfect time to get back to my entrepreneurial roots and work on projects where i can be fully creatively and commercially immersed tom bennett. Over the next 13 years vlasic worked his way up from finance. Since then the counterfeiting of music merchandise has mushroomed flagrant is the descriptive used by bravado ceo mat vlasic and counterfind has emerged as the music merch industry.

In a traditional retail store you re. It will be ever changing mat vlasic ceo of bravado universal music group s merchandise and brand management company tells rolling stone. Bravado is the rolling stones exclusive brand management and merchandise provider.