Mat Release Vs Press Release

For example great ways to spend valentine s day is an effective headline and theme for a mat release from early january through february 14.

Mat release vs press release. Considering the decline in value of the press release the mat release is a trusted solution to reach consumers of news media. A mat release is different than a press release. Mat releases by contrast are designed to target the public directly. The goal of a press release.

In contrast a mat release headline should have a broader focus. A 2018 report found that 53 percent of u s. In a mat release this information should be brief. Beyond that a press release is a document that adheres to a strict format and serves three marketing and promotional purposes.

Look into mat release services that offer you the opportunity to also run an evergreen version of the same story at no additional cost. The latter is a communications device targeted towards journalists. The main purpose of all press releases is to promote something significant and specific and to do so clearly. The difference between press releases and mat releases a press release usually contains news about a brand or product and is distributed to editors and journalists through a newswire.

A boilerplate message can take up a lot of real estate in a press release. The goal is to catch the attention of an editor or journalist who will write about this news for a publication. Filmmaker peter rowe s new book music vs the man is now available in english worldwide in digital and print format. Published by armin lear press the book is supported by a 90 second video.

Based journalists do not rely on press releases at all and just 3 percent of journalists worldwide rely on press releases from a newswire. Unlike in a press release slogans superlatives and self promotion should. However why throw in the towel at that point. Newspapers which run mat releases often do so to augment soft content sections of their publications or to fill news holes due to staff shortages.

It should mesh naturally with the rest of the content. The matte or mat release is a consumer or community related article that newspaper editors can run when they want additional content for their publication.